The word influencer marketing is composed of the words marketing that is used to position a product/service to better sell it using the four variables of the marketing mix, and the word influence that indicates the power of influence. Thus, influencer marketing is the fact of exploiting the power of an influencer to sell their products/services.
This implies that at the outset, you first respect the basic marketing strategy which consists in carrying out market research to find a product niche that can be sold easily, to find a competitive advantage on your offer, to create a good packaging of the product for the visual aspect, to set prices taking into account the competition, to communicate on your offer using communication channels such as social networks, Google if it is digital communication, to find one or more points of sale such as an online store if you want to save in terms of rental cost.
Then, in possession of this basic strategy which is the essential path when you start a marketing study, the next step would be to move to the next step which is to use influencer marketing to exploit the brand image and notoriety of an influencer to position your product.
1-WHAT IS AN INFLUENCER?
An influencer is a person who provides a positive impact around him especially from the type of information he discloses and who enjoys a certain brand image and notoriety from his website and his well-identified, informative and popular social pages. In other words, she is a muse in her favorite field.
Indeed! you are already making the sales and you need to multiply your sales. Thus, you can harness the power of the customer who is the best brand ambassador by creating affiliate or referral programs for your customers to make recommendations around them for a reward. This allows you to harness the power of word of mouth from a satisfied customer because a rumor is even stronger than a virus. Learn the difference between a referral program and an affiliate program.
Need to increase the volume of your sales, consider creating a referral or affiliate program on your offers to allow your customers to recommend your offers to their acquaintances for a reward for referring and referring it.
This process can be used exactly to an influencer who is in a better position to recommend a product from their niche around them. We will talk about affiliate marketing or influencer marketing.
Is there a difference between these two terms?
We have stipulated in one of our articles on the sponsored article that,
Affiliate marketing is the production of content in match to affiliated brands that allows you to become more influential through the quality recommendations you make and get paid by commission on sale while, influencer marketing is the fact of being paid directly for the content you have made for a brand.
Because of this, you can go through affiliate marketing to achieve influencer marketing. How is this possible? simply by creating affiliate/referral programs, optimizing your referral campaigns and finally, if you need exclusive content to better sell yourself, you can order a sponsored article on an influencer’s blog or a paid partnership post on an influencer’s social page containing affiliate links to sell better. This technique of sponsored article or post in paid partnership is called influencer marketing.
1-INFLUENCER MARKETING STRATEGY
As we have stated, influencer marketing arises from the fact that a brand can exploit the impact of an influencer to position its product or service. Thus, the strategy is based on the strategy of the four variables of the marketing mix, then to create referral/affiliate programs, and finally to find influencers of the same theme as the brand to execute sponsored articles that may contain affiliate links.
2-BENEFITS OF INFLUENCER MARKETING
Influencer marketing is very advantageous in the sense that it first increases the brand image and the notoriety of a brand because you use the brand image and the notoriety of an influencer to be positioned, it boosts sales especially from affiliate links that are found in sponsored posts on the popular channels of your influencers and improves the growth of an activity in general in terms of brand image, of popularity and sales.
3-CONCLUSION
When you develop your marketing strategy, influencer marketing becomes essential to sell more. Just position yourself well on the market, and create affiliate programs in one click using the Growsurf software that does not require any line of code. Find out why you should use Growsurf for your referral program.
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Need to increase the volume of your sales, consider creating a referral or affiliate program on your offers to allow your customers to recommend your offers to their acquaintances for a reward for referring and referring it.
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