Marketing automation is defined from two words namely the word marketing and the word automation. In other words, we will say the automation of marketing that is to say the fact of automating its marketing tasks when we know that web marketing still called online marketing is the most willing to be automated using well-adapted software.
Indeed, given that in online marketing we particularly encounter interactions, online customer contact is an existing reality that allows better customer follow-up and therefore improved satisfaction. However, to perpetuate the online presence, we will use marketing automation that allows the administrator to interact in order to further simplify the work to be done and absences.
1-HOW DOES MARKETING AUTOMATION WORK?
As we have stated, marketing automation is practiced more precisely in web marketing using the appropriate software. These include tasks like scheduling emails, scheduling social media posts, scheduling responses to social media comments, scheduling blog post posts, scheduling frequently asked questions about message boxes, and sending bulk messages.
Have you tried Messenger Bot? Messenger Bot is the automation of your online customer tracking in order to engage any visitor who takes action on your site or on your business page.
With Messenger Bot, plan your social media posts, plan responses to your comments on social networks, plan answers to frequently asked questions about private messaging on your business pages, integrate a webchat window on your showcase or e-commerce website Woocommerce and plan answers to questions on the webchat window, send newsletters planned in batches or sequences depending on consumer behavior , sync your social media followers’ list to start their personalized tracking with sending emails or private messages en masse.
And that’s not all! You can easily transfer subscriber data to your own CRM (customer relationship management) or other tools with Zapier or use messenger Bot’s subscriber manager as your own CRM! With Messenger Bot, you save time and money by automating your marketing tasks. Try Messenger Bot for free and check out its huge features.
2-ADVANTAGES OF MARKETING AUTOMATION
The advantages of marketing automation lie in the fact that you can make your job easier using software that plays not only the role of planner, but also customer service that allows you to react immediately to all the people who have interacted on your digital platforms in order to keep them in your channel for better follow-up. This contributes greatly to productivity, that is to say, to the increase in the chances for your company to be able to have customers through:
- Customer engagement through a chatbot on your website
- Sending automatic emails in response to a reaction on your website
- Synchronization of your social contacts as a subscriber
- Sending scheduled email sequences to subscribers
- Sending messages in bulk
- Content planning
Indeed, marketing automation is born from the fact that you are not connected 24 hours a day, 7 days a week so, the need to automate certain tasks is felt in order to give the customer the impression that he is not alone on your platforms, and that his desires can be solved regardless of his time zone. So, marketing automation will intervene to follow the customer even when you are offline, allows through planning to give you enough time to do other things for the profitability of your business, and only improves the online sales force.
Let’s not forget that when the customer feels an online presence on the platform he is browsing, he is more confident and this easily triggers a purchase and a continuous trust called loyalty.
3-CONCLUSION
If you manage several platforms, such as several pages on social networks, several websites, marketing automation becomes a necessity to help you have more time to create content from the planning process, to be able to maintain customer service more effectively through automatic welcome emails, thank you, chatbots or sequences of grouped emails and sms.
Have you tried Messenger Bot? Messenger Bot is the automation of your online customer tracking in order to engage any visitor who takes action on your site or on your business page.
With Messenger Bot, plan your social media posts, plan responses to your comments on social networks, plan answers to frequently asked questions about private messaging on your business pages, integrate a webchat window on your showcase or e-commerce website Woocommerce and plan answers to questions on the webchat window, send newsletters planned in batches or sequences depending on consumer behavior , sync your social media followers’ list to start their personalized tracking with sending emails or private messages en masse.
And that’s not all! You can easily transfer subscriber data to your own CRM (customer relationship management) or other tools with Zapier or use messenger Bot’s subscriber manager as your own CRM! With Messenger Bot, you save time and money by automating your marketing tasks. Try Messenger Bot for free and check out its huge features.
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