The sponsored article is an article made to order and paid to highlight a product, a service, a brand on a blog of the same theme as the brand to be highlighted.
That said, once a blog is detected online as a quality blog because of the types of information it contains, and the quality of the webdesign, it is directly qualified as an influential blog in its field and we will talk about an influencer. Thus, it can now accommodate articles ordered by brands of products or services that solicit to take advantage of the brand image held by an influential blog to boost one of their product or services and therefore promote sales.
1-STRUCTURE OF A SPONSORED ARTICLE
The sponsored article is already determined from the title. The title may or may not contain the name of the product/service that will be highlighted in the article. Then, from the introduction, elements of the brand are directly highlighted such as the origin of the product, its history, its qualities, to better enter deeply into the body of the article in order to detail the merits of the brand or product highlighted.
Since the sponsored article is intended to promote a product or service, the main topic is based on the role and benefits of the product or service in order to be able to better inform the use of this product/service to end users. It is therefore a sales article that respects your editorial line, very attractive, exciting, which contains one or more purchase links of the product and aesthetic images of the product or service in question.
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2-DIFFERENCE BETWEEN AFFILIATE MARKETING AND INFLUENCER MARKETING
Affiliate marketing and influencer marketing have a similarity in targeting influential blogs or influential social pages. However, they are different in that affiliate marketing categorizes a site from 5 or 10 articles and involves embedding affiliate links into your present or future content to have commissions on sale while, influencer marketing is the process of judging an influencer over a long period of time and ordering a paid article on the blog called a sponsored article or creating a paid post on the influential social page.
How are we going to better illuminate this difference?
As defined in one of our articles on how to become an influencer, affiliate marketing is the act of selling a brand’s products or services and getting paid by commission when a user buys the product through your link.
That is, in affiliate marketing, you create content that will allow you to mention the name or product of the brand you represent to get paid by commission once the consumer buys from your affiliate link.
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However, in the technique of influencer marketing, once your blog and social pages are detected by brands as influential channels, you directly advertise their products preferably with the typical image of their products, either on your social platforms for a motivation that is most often mentioned in the words paid partnership, or you make sponsored articles to their accounts on your blog.
Thus, affiliate marketing is the production of content in match to affiliated brands that allows you to become more influential through the quality recommendations you make and get paid by commission on sale while, influencer marketing is the fact of being paid directly for the content you have made for a brand.
3-CONCLUSION
If you’re ready to get started online, blogging is a huge opportunity when you love and master the main topic of your blog. We will talk about passion business because it will allow you to create a relationship of trust with your audience and therefore to recommend products of your theme to become financially free. Get started to give yourself many other openings to make a living like great partnerships with big brands.
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