Auditing a website for SEO is updating a website in terms of architecture, design and navigability, we will talk about UI / UX design also called webdesign, and optimize blog articles according to Google requirements to be able to be displayed on the first page of search engine search results.
In other words, the SEO audit consists of analyzing the flaws of a website in terms of design, navigability and content to appear on the SERPs (Search Engine Result Page).
This is the typical job of an SEO expert when we know that for your website to be up to the SERP, you must respect the basics such as the most suitable software for the creation of websites like WordPress, and which has facilities for the production of content such as the WordPress editor block that allows not only the creation of content friendly to Google, but also that allows you to sell through CTAs in short to monetize your website.
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However, once you arrive on a website, one might wonder how to start the SEO audit?
1-HOW TO PERFORM AN SEO AUDIT?
Carrying out an SEO audit may seem easy when you have understood the basis as I have just defined but once in front of a website to audit, you must respect a canneva of work to stay organized brief so as not to confuse you. These are:
- Find the software that created the site
- Install google analytics and google search console
- Improve the web design of the site if necessary
- Check the indexing issue
- Check that the site is responsive
- Check site loading speed
- Check the brand name of the site on google for a site of more than 3 months
- Analyze on-page SEO
- Improve netlinking
Awesome let’s go into more detail!
Once you have detected the software that created the site in question, the next step is to migrate to the right software or if it is already adequate, start the installation of google analytics that will allow you to understand which keywords your site is ranking on and ideas for future keywords. Also install google search console to check the indexing problems then, in possession of all this required information, perfect the webdesign of the site for purposes of beauty, ergonomics, loading speed, availability on different screens (computer, tablet, smartphone) and finally fell on the SEO on page.
On-page SEO is simply to optimize the articles or pages present in the site by checking URLs, meta descriptions, structured data (reviews, reading time, cooking time, information on authors or product/services), titles and subtitles, the quality of the content, the quality of the mesh and incoming links.
Then, check the first backlinks of the site which consists of visiting the social pages linked to the website to view the links of articles shared on the social platforms. Create more content that is highly appreciated by search engines that find a dynamic site as a living site and finally, ensure netlinking.
Netlinking simply allows you to build a solid backlink strategy through partnerships when you know that backlinks increase the authority of a website and therefore your appearance on SERPs.
2-CONCLUSION
Here are a few steps on how to audit a website and if you need assistance, feel free to contact here for a free quote. A small audit on your site is done to be able to do the big audit work to put your website at the top level ready for the first page of Google search results.
Do you need a reliable online payment method? Payoneer is an internationally renowned online bank connected to global marketplaces, freelance work platforms and digital marketing, which allows you to send and receive money directly to your savings or business bank account in one click from its highly secure website. Sign up for free to payoneer and start sending or receiving money locally or abroad.
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