As usual, we begin to break down words to better understand their definitions.
Web marketing consists of the words web that refers to the internet and the word marketing which is the set of actions that you have organized to facilitate the meeting between supply and demand. Therefore, web marketing is internet marketing.
Digital marketing is composed of the words marketing that I defined above and the word digital that refers to any digital screen such as computer screens, smartphone screens, tablet screens, television screens. Therefore, digital marketing is marketing via any digital screen combined.
From these two definitions, you can already understand the difference between web marketing and digital marketing and for those who have not yet understood it, let’s go:
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1-COMPARISON BETWEEN WEB MARKETING AND DIGITAL MARKETING
Web marketing is the set of marketing operations that you highlight to sell your products or services via the internet while digital marketing is the set of marketing operations that you highlight to sell your products or services via any digital screen whether connected or not.
In the logic of the two options, there is a common element that these two notions share namely marketing which is based on the four variables of the marketing mix namely the product itself, the price of the product, communication and distribution. It is precisely in this element in common that we will sin the variable that makes all the difference, namely communication.
Indeed! it is at the level of communication that everything is triggered because at the level of webmarketing, you communicate on your offers exclusively by internet through blogs, social networks, newsletters and e-commerce sites: we will talk about digital communication while in the option of digital marketing, you communicate on your offers not only through the internet because the internet reacts on digital screens but also, through the television media.
Reason why, when we talk about webmarketing, we tend to borrow the word digital marketing to designate it because in digital marketing, we meet web marketing while in web marketing, we do not necessarily meet digital marketing when it comes to an unconnected digital screen such as television for example.
2-HOW DOES WEB MARKETING COMBINE WITH INBOUND MARKETING?
The techniques of approaches of the prospect in webmarketing are exactly translated by the techniques of inbound marketing. We explain:
In the traditional approach to marketing, the marketer uses the press, catalogues, brochures, radio, television, telephone prospecting (cold calling) as a communication medium. Thus, it pushes its offer towards demand by interrupting you through these channels: this technique is called outbound marketing that is to say, outbound marketing which consists in pushing its offer towards demand without the prospect’s authorization.
In the approach of webmarketing, the marketer is reassured that a need is felt before offering you his offer through targeted advertising campaigns and the sales funnel. This technique is called inbound marketing, that is to say, inbound marketing which consists in analyzing the prospect’s need before proposing a more adapted offer.
3-CONCLUSION
If you have products or services and you are looking for the best method to sell your offers, adopting the web marketing technique is less expensive and more effective because social networks and blogs have a great power of perfection on your brand image and your notoriety. In addition, e-commerce sites represent a great opportunity for people who want to sell simultaneously in several territories or save in terms of the cost of renting a local store. However, associating with traditional communication can be complementary depending on the case.
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