Digital transformation-Impact of digital technology in a business-Marketing Pro

Digital transformation, also known as enterprise digitalization, is defined as using software to perform your work tasks. This new practice does have an effect on the evolution of your business.

Connected digital devices such as computers, tablets and smartphones are the vectors of digital transformation, since it is these devices that enable the creation and execution of software. How can we talk about digital transformation in a company?

IMAGE DIGITAL TRANSFORMATION
DIGITAL TRANSFORMATION

First, a business can be defined as an activity that can generate income like for-profit businesses or an organization that aims to improve living conditions, in the case of non-profit businesses. However, for its development and growth, activities take place both internally and externally.

Before the arrival of digital, the exchange of information was not easy because the letter by mail or the landline telephone required your presence to respond. The entry of the mail began to give a boost, but the appearance of the software completely tipped the compass.

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We are entering a new world of speed where facilitating communication through social networks and performing tasks directly online have improved working conditions, and even productivity. How can this be explained?

We take a simple example. To create your income-generating business, you had to have not only the capital to run your business, but also a place that represents a point of sale. Today, thanks to digital, you need capital to run your business and a website that costs less compared to a rental charge and represents your business locally and internationally. In other words, thanks to the website, you don’t need to multiply the outlets. We are already seeing a significant decrease in the rental load.

Second, to communicate about your product or service, you had to go through a television media, advertising posters that are not available to small businesses or economic operators that are in the middle of launch. The probability of entrepreneurs starting to touch their prospects was therefore reduced and if it were necessary to use flyers that are within their reach, it was still necessary to have time to distribute them and despite your time, the scope remains very limited because exclusively local.

IMAGE DIGITAL TRANSFORMATION
DIGITAL TRANSFORMATION

Digital has changed the game of the business: thanks to social networks and whatever your level of business, you can communicate on your offer at a very low cost while carrying out targeting campaigns. Targeting campaigns reach the people most likely to be interested in your offerings in order to become more efficient. We’ll talk about a sales funnel.

Also, the blog aspect on your website allows you to prove the benefits of what you offer to your audience through detailed articles intended for them in order to better convince them. See how to become a business leader?

And finally, if you do in the actual sale, that is, the sale of goods or services, you can turn your website into an e-commerce site.

In short, digital is a facilitator of your economic activity in carrying out marketing actions that will make you reach your potential customers and sell more easily. It greatly reduces marketing and investment costs and even changes the way we work, especially telework, which will be very useful in situations of health crisis such as Covid-19.

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