There are already 50+ referral marketing solutions out there, so why did we build another one?
The year was 2015, and we needed to implement referrals for our own SaaS businesses. We really admired freemium tools HotJar, Mailchimp, Zapier, Firebase, and Heroku that democratized core services for startups and small businesses.
We were looking for Referral-Marketing-as-a-Service of the same nature: software that didn’t cost an arm and leg just to start. A tool that is easy to plug in to your product, where you only worry about paying once you grow, making it easy for startups and businesses to get up and running with low risk/costs. These services naturally become a part of your default stack.
Even though there are 50+ referral marketing software solutions out there, we didn’t find what we were looking for.
The solutions were either Enterprise-level products (and Enterprise-level pricing), viral tools for email list-building (we wanted a long-term growth solution), or just weren’t the exact solution we were looking for in a referral marketing platform.
We ended up coding our own solutions. It was a lot of work creating that referral logic and extra code, and it took time that we would have rather spent on our businesses.
And we are pretty aware of the options out there, but we are still waiting for someone to build this service. Searches on Google and Quora are still pretty disappointing, and as voracious ProductHunters, we found daily checks yielding similar results.
We believe that startups and small businesses should be able to tap into their word-of-mouth marketing potential without having to pay hefty monthly fees for referral software.
So we finally decided to build GrowSurf.
GrowSurf is designed to help you grow your business without putting you out of business.
But we also know that GrowSurf isn’t for everyone, and that’s why we’ve also put together a Mega List of 50+ other referral marketing software solutions that you can check out here to find what suits you best for your specific needs and size.
If you want to get started with referral marketing that works right out of the box, check out Growsurf.
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