We are unaware of the new buying trend of buying online and being delivered at home, in your office or in a relay point. What is the origin of this new trend? Simply the digital explosion that gives the opportunity to sell online either through e-commerce sites, marketplaces or social networks. Experience has proven that online sales are more efficient because you are able to reach thousands of people at a T-moment and even more target your potential customers to better monetize your sales. This technique is much more important and less expensive because you are exempt from expensive rent, taxes and in addition, you will get as many customers as possible in a time labs. How can we not finally take an interest in e-commerce?
Before we get to the heart of the matter, we want to clarify that there is a difference between e-commerce and social commerce. E-commerce is based on sales via e-commerce sites and social commerce is based on sales via social networks. So how do you succeed in e-commerce?
1– E-COMMERCE TRAINING PROGRAM
To succeed in e-commerce, here are the essential points you need to study:
1-Introduction to e-commerce and global strategy
2-How to create an online store on Woocommerce?
3-Web Design (a seven-day course)
4-How to build product listings on Woocommerce?
5-How to optimize your online store for SEO (training blogging seven days)
6-What are the different advertising channels?
7-How do you build customer loyalty?
8-Introduction to dropshipping
9-How to practice dropshipping?
1–INTRODUCTION TO E-COMMERCE AND GLOBAL STRATEGY
This lesson is to address all the general aspects of e-commerce as a whole and to highlight market research techniques to find the right niche for your e-commerce and reassure yourself of products that work. It also aims to spread the staggering of the actions of a well-organized e-trader to succeed in its project in order to illuminate the sequence of the rest of the program.
2- HOW TO CREATE YOUR ONLINE STORE?
Create your online store marks the action phase of an e-commerce once you are convinced that you have the right niche to start with. It consists of learning how to create an online store on the world’s most convenient Woocommerce software and installing extensions which will immediately spawn the third lesson that is the Webdesign.
The webdesign represents the architecture of the website and intervenes to teach you how to master the WordPress dashboard that you will use exactly to design your online store because as we know, Woocommerce is a free extension of WordPress that is used to create e-commerce sites.
More information about Woocommerce here.
4- HOW TO BUILD PRODUCT LISTINGS ON WOOCOMMERCE?
We created our online store and set it up. Then the next idea is to enter the products or services that we sell and that’s when the product sheet comes in. Thus, this lesson lists all the data to be filled out on a Woocommerce product sheet as well as the in-depth explanations of the data identified. It should be noted that products are categorized and sub-categoryed to facilitate the search.
5-HOW TO OPTIMIZE YOUR ONLINE STORE FOR SEO?
This is a must-see for any website, whether it’s a showcase or an e-commerce store. Indeed, the SEO allows you to display your articles or products for free on search engines and we all know the significant traffic that these search engines represent so, to improve your traffic, it is essential to be present on search engines and the SEO question arises. We solve it quite well with Woocommerce which allows you to integrate products and write product descriptions in the form of articles. This topic refers us to the seven-day blogging training that is accompanied by the creation and management of newsletters.
6-WHAT ARE THE E-COMMERCE ADVERTISING CHANNELS?
Indeed, after solving the SEO problems, we can now address the various other possibilities of obtaining traffic. This is the reason for this subject which is to understand all the possibilities available to acquire the traffic relevant to your e-commerce.
7-HOW TO RETAIN CUSTOMERS?
This is a very interesting topic when you consider that customer loyalty is the key to the success of the sale. The customer is the best brand ambassador and for this, our objectives are centered on customer satisfaction but not only customer satisfaction because there are many techniques in e-commerce that keep the regular customer at your online shop. So we will detail all these techniques through this lesson.
8-INTRODUCTION TO DROPSHIPPING
Dropshipping is selling on an e-commerce site a commodity from a supplier that you have chosen according to the quality of its products and its delivery capacity. In short, it’s selling a commodity without stock or movement on your part. Here we explain the advantages and limitations of dropshipping as well as sites that are full of suppliers. It is very interesting to be able to sell either at home or abroad without moving and cashing in your profits.
9-HOW IS DROPSHIPPING PRACTICED?
Of course, we explain the course of action in dropshipping, the pitfalls to avoid and how to start according to your financial capacity.
Coming to the end of our 4 in 1 e-commerce program, we have travelled the entire e-commerce sphere and even added additional skills which is why we have named this e-commerce program 4 in 1. With this training, you can become an e-commerce company to increase the visibility of your existing business nationally or internationally depending on the targeting of your advertising campaigns or manage e-commerce sites for businesses. You can also become a blogger and gain the market of influence marketing when you know that an influential blogger can win renowned corporate representation contracts on his blog, affiliate…. You can become web designer and design showcase websites for companies or a dropshipper and earn money from your room. So many possibilities to open with our E-commerce training 4 in 1 which lists four trades.
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