As stated in one of our articles on entrepreneurship:
The entrepreneur is the one who is always on the lookout for knowledge to constantly improve his business in order to innovate his techniques and services when we know that consumer habits are changing and technology is constantly increasing .
That said, if we want to analyse current consumer behaviour, the statistics detailed show that many of the world’s population (consumers) are connected which represents a digital market. This is also the main indicator of the growth and importance of digital marketing.
In addition to this huge opportunity, it is also an awareness for companies that are still lagging behind to set up shop on social networks to expand their business, build a lasting relationship with their fan community, ensure their image of and therefore preserve the company’s development.
So today in the face of the good numbers of social networks and software available, we want to know what are the social networks and basic software of a beginner entrepreneur that is to say tools with which any entrepreneur should start. These are Facebook, Instagram, wordpress and the tool for graphic and video design canva.
Why did we quote them? That is the question that is the subject of our article.
1- FACEBOOK
Facebook’s top social network in 2019 is the most popular social network in fact considering its ranking in the world. The platform is the most visited, i.e. there is also a lot of opportunity.
With its structure that allows the opening of links in its publications, recommended upload size is 1,200 x 630 pixels. Will appear with a maximum width of 470 pixels in Facebook feed. Will appear on a Facebook page with a maximum width of 504 pixels.
Facebook Shared Link Images :
Similar to shared images, shared link images have an optimal size of 1,200 x 627 pixels. Keep these guidelines close by when uploading shared link images:
- Square photo has a minimum upload size of 154 x 154 pixels in feed.
- Square photo has a minimum upload size of 116 x 116 pixels on page.
- Rectangular photo has a minimum upload size of 470 x 246 in feed.
- Rectangular photo has a minimum upload size of 484 x 252 on page.
Source : https://www.inc.com/larry-kim/your-one-stop-facebook-image-sizes-cheat-sheet.html
Facebook is highly advised for site owners, blog and promoters of products or services, to expand their activities through professional pages in order to sponsor to reach more people or, in groups to get Discover. All in all, the professional page offers a greater opportunity to reach as many people as possible at a cost more than affordable.
Whether in business to business or business to consumer, the platform is full of all these opportunities. It is the place par excellence to expand its business and make itself known in addition, they have innovated with recruitment that allows each professional page owner considered a business leader can design job offers that can receive resumes. It is therefore a great business environment, a perfect place of business.
2- INSTAGRAM
Instagram ranked the world’s second largest social network in 2019 continues to prove itself in view of the high potential for interaction seen on its publications.
In the past, digital marketing experts used to say, Instagram is the social network that specializes in business to consumer. However, the platform is constantly growing in view of its very high and encouraging interaction capacity for entrepreneurs; which could arouse the instincts of some business-to-business entrepreneurs. Also, these companies based in business to consumer represent targets for business to business companies. So Instagram is rocking, this network is also becoming an incredible opportunity.
The first richness of Instagram is the imposing image when you know that the image represents the number one factor of conversion on social networks.
Instagram offers pixel-based photos :
- Square (1:1 aspect ratio):
600×600 pixels (minimum)
1936×1936 pixels (maximum) - Landscape (1.91:1 aspect ratio):
600×315 pixels (minimum)
1936×1936 pixels (maximum) - Portrait (4:5 aspect ratio):
600×750 pixels (minimum)
1936×1936 pixels (maximum)
Source : https://louisem.com/37587/whats-the-best-instagram-image-size
Instagram posts are accompanied by a descriptive comment that unlike other social networks, it appears rather at the bottom of the image and discreetly making the instagram photo impressive, and more beautiful if it is well built in the first place.
With this photo format, many communicators have understood that the image being the advantage of Instagram, it must convey the maximum message. Therefore, the text format will be combined to establish its message in an image which should not exclude marketing commentary because it values the publication more.
The viewing structure of the Instagram profile can be in the form of a table or scrolling, the platform offers very aesthetic accounts that do not allow the direct opening of links why, everything is focused on the bio that can collect key information and open links to sites.
1- HOW TO BUILD HIS COMPANY AT INSTAGRAM FROM ZERO.
In addition to its link to the facebook account, twitter, tumblr that is to say possibility on Instagram to publish on the three networks simultaneously, the system of subscriber acquisition is more than easy to build a community very quickly to Instagram. It is the most free social network ie from zero if you have a service to offer, an ideology to defend, you do it properly to Instagram. I give you all the secrets in my e-book entitled Entrepreneurship in the 21st Century which explains all the avenues of business in view of technological evolution and how to create a large community at Instagram without robot or advertising.
2.2- HOW TO MAKE MONEY WITH INSTAGRAM
Instagram’s second social network, is a must nowadays for any entrepreneur; because not only is it suitable for a novice entrepreneur i.e. not having a strong financial capacity, but also the platform is full of a billion active users made up of consumers and businesses.
People who have an Instagram account may be apparent civilians but business leaders elsewhere. It is therefore a great business environment that can trigger your business, in addition to its strong ability to interact that will give you proof of your work. Here are the steps to follow if you want to make money from Instagram.
All in all, not only can you promote your business but also you can represent a company on your account if you are an influencer with a strong ability to interact.
Tricks : how to become an influencer?
It’s crazy that we make money for free as long as we have a smartphone and nice relevant photos. Then it’s your turn.
Note : All social networks have a feature necessary for the development of your business, this article is about digital marketing tools for a beginner entrepreneur.
For the wide range of social networks, we have LinkedIn specializing in business development business to business (B to B) and recruitment ,Twitter is excellent for publishing blog sites and its pretty GIFs that can be integrated into publications, YouTube leader in clothing and video advertising…
3- WORDPRESS
We will never stop saying it enough, the website is the number one representative of your online business ie the website is your business in digital, a way to give all the image you want your customers to perceive.
So what is the best content magement system that can help you design your website properly? this is WordPress. Why this CMS? quickly we list the basic reasons:
- A simplified site creation procedure
- Edition of your content via a publisher in words format
- Free media library
- Opportunity to have a site for free
- A multitude of theme for the design of your free and premium site
- A dashboard rich in features such as statistics of your visits, marketing tools (social networks, mailchimp …)
WordPress yes the favorite is the best fast and efficient design software of a website for a beginner entrepreneur and for a professional entrepreneur in these terms:
1- A PROCESS FOR CREATING THE SITE SIMPLIFIES
Website owners are not necessarily computer experts which is why designing a website can seem frustrating if it is complicated or even discouraging when it comes to code. Fortunately WordPress has thought about it and makes available to its public a simplified procedure via wordpress.com which consists simply of entering a valid email address, a password, a domain name for your site and oops your site is already created, a Very fast six-step procedure that doesn’t require expertise just a little bit of personal information.
Then, instead of the configuration that consists of choosing a theme in the theme library available free for the layout of the menu and content of your site, in fifteen minutes top time you own a site ready to be visited.
2- CONTENT EDITION
Indeed, after designing a site through the theme chooses, place to content.
Content is the number one element that expresses the role and values of your business. this is the text you write for your homepage, menus, representative photos and blog posts. This is in other words the root of your website.
To make it easier for you, WordPress content is written through a word in the block editor that allows you to type your text, process it, add links, images, PDFs, call to action… via the editor’s menu
3- THE FREE MEDIA LIBRARY
This is a very crucial element in the design of a website: the appropriate professional images. A setting that would have resorted to a professional photographer and generate additional expenses, fortunately wordpress.com is still the place to provide you with the right solution: its free media library free to use that contains thousands of photos based on different topics (food, family, entrepreneur, digital, landscape, fitness…).
4- POSSIBILITY TO HAVE A SITE FOR FREE
What good news to wordpress, still free, decidedly all to zero Dollar, Euro or franc CFA. It’s so beautiful that you’d dare to believe it. you own a website in fifteen minutes with beautiful images and a domain name all from scratch is miraculous.
The only peculiarity is that the free plan with the domain name wordpress.com.
Example: If your redgated name is marketing-numeriquepro.com, with a free plan it will be marketingnumeriquepro.wordpress.com
An excellent plan that allows you to start and update your site and even more to build your blog that you can call info, news, … based on your preferences and that will inform your visitors or subscribers about your company’s values, services or products. However, switch to paid plans to better optimize your online business.
NOTE : the articles of your blog must be written in ascending order, i.e. based on the principle of the history and creation of your company, its services, the role of its services… Check out our blog for a sketch of the staggered articles that is ranked from the newest to the oldest.
5- A MULTITUDE OF THEME FOR THE DESIGN OF YOUR SITE
As stated above, the theme is the setting that organizes the layout of the menu and content of your site this implies the font, the position of social menus (social networks), the position of the main menu, the position of the image of the home page , the company’s logo… WordPress offers a multitude of free and premium (paying) theme that will allow you to redesign your site all suitable for computer and mobile playback that you can test to choose the one that suits you best.
This is also the peculiarity of WordPress software which offers responsive sites (adapted to computers and mobiles) for a better user experience (users, mobile users).
6- A DASHBOARD RICH IN FEATURES
Among the features available to site owners via the wordpress dashboard, we have:
*Very important statistics to track the evolution of your business; is displayed here by country, pages and articles visited, place of origin of the visit (social networks, search engines, email, wordpress reader …) and for accuracy, WordPress has a large community also owners of WordPress site that can view your site via the wordpress reader or view your posts instantly by email if they subscribe to your blog.
*The marketing menu that has the role of activating the marketing of your site namely sharing tabs on social networks, automation of sharing on social networks, link to mailchimp gold gold that allows the integration of newsletter forms on the pages you desire.
To name a few, the site’s dashboard is packed with even more functionality that will help you track your site’s activity and add all the functions necessary for your site to run smoothly and evolve. An example of a site designed with the software wordpress.com https://marketing-numeriquepro.com/ to visit absolutely and bring your impressions back to comments.
4-CANVA
You can’t start an activity without a graphic design tool because to have images that respect your visual identity on social networks, you need software that allows you to edit your image and transform it. I highly recommend Canva which is very easy to handle with lots of options to embellish your image as image samples to customize to give you an idea to your design according to your domain. Canva is also very effective at decorating your personal video with the same sample system. Canva is the first digital graphic and video design tool. Try canva for free and learn more about its special options.
5- CONCLUSION
Being an entrepreneur is a responsible decision, but to succeed, you must be accompanied by effective tools adapted to the current consumer context and to achieve and measure your return on investment in this case tools such as Websites, social networks, the newsletter all measurable from statistical results that will allow you to better understand your communication, adapt it and finally gain efficiency.I list you manuals designed specifically to better understand and practice in the Worpress software and that will further improve your knowledge on WordPresss the simplest, most complete and most practical software in the world.
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