Social Networks – The Role of Social Networks – Marketing Pro

Social networks, as the name suggests, are networks that allow everyone to navigate regardless of gender or class. However, like any good activity, they have lines to hold. This is the case of digital social networks in this case Facebook, Instagram, Linkedin, Twitter, Wakadam, TikTok…

How are social networks born?

How do social networks work?

What is the real role of social networks and its value to a company?

These are all questions that we will be able to resolve as a result of this article.


Indeed, social networks are born long after the appearance of websites and emails to allow users to share photos/videos, memories, and even more stories and opinions with all their knowledge simultaneously (grouped message) at non-measurable distances (outside borders).

They therefore form communities that communicate and exchange written and audiovisual information.

This is the communication revolution at a very low cost.

It will only take a penny to have a data connection and be able to communicate with a long-time friend, family or close a deal.

Further on, social networks do not only have a sustainable aspect of communication (communicating constantly with an interlocutor has thousands of km, they also raise a marketing and sales aspect. We will then talk about a sales group and a business page

Order a community management service below:


All social networks (Facebook, Instagram, LinkedIn, Twitter) have a common element at the base namely the profile. As a result, they differ in the type of publication and the operation.



The profile represents a person’s personal information. It is possible to be created only from an email address. The profile is what you cannot ask an acquaintance to ask an acquaintance, belong to a group, subscribe to a page or post content on social networks. More than that, thanks to the profile you can create a group or a page.


We will study the different social networks on a case-by-case basis.


Facebook is the leading social network to date because it represents nearly two billion active users worldwide in 2019. In 2023, it also breaks the first record in terms of statistics.

It’s the most demanding platform. It works with profiles for friend connections, groups and business pages.

The group

The group consists of an admin that establishes a charter on which the group and moderators (optional) will operate. It can be public (publications visible to non-members) or closed (publications visible exclusively by members). It can be a sales group (sales of articles by members) or discussion on a specific topic everything will depend on the objectives of the admin and its moderators. The customization options are possible in the settings.

The page
The page represents the company on the social network. It consists of an admin, a publisher (optional), a moderator (optional), an advertiser (optional), an analyst (optional).

It is the ultimate sales tool because it is the interface between the visitor and the company through its publications and comments and allows better customer tracking from its internal messaging that stores the history of conversations. What’s more, the page allows the targeting of publications thanks to paid advertisements to address its advertising message directly to the target (people likely to be interested) which will ensure a good return on investment.

It is up to the social social media manager to take advantage of the information collected from Internet users, to analyze the statistical results and to improve his sales strategy.



Instagram is the second largest social network with one billion active users worldwide in 2019. It is originally based on sharing beautiful photos and has the distinction of working better with haschtags.

It remains the second social network in 2023.

Instagram also has bands but most of them are closed. We’ll just talk about professional pages for Instagram for growth goals:

Creating a professional page on Instagram is like creating an Instagram profile that will be turned into a professional page in the settings if it’s a business so you can check the statistics for good page management needs.

Unlike Facebook, this is not about making friend requests like profiles, but about directly following the people and companies that interest us except those who have set up their accounts and who will need to confirm our « follow. »

Instagram is now linked to Facebook which gives us the ability to link our professional Instagram account to its Facebook-matching account so that we can post simultaneously on both networks. All in all, as we said above, you should always associate matching hashtags with your Instagram posts to spread your posts and be known. Paid advertising is not excluded.

Targeted paid advertising is the particularity of social networks that allows to have a prospect database to which we will present successive advertisements to better convert: it is the sales funnel.



Twitter is the third social network with a total of 326 million monthly active users. It is just build a profile with a name whether it’s a name like a profile or a business name. It allows you to make tweets (short messages quantified as much as possible by the network) and make paid advertising on them to get subscribers.

Twitter works much more with hashtags to reach the target as well as with the method of following your potential customers but does not have a group. It is an information network that informs about current events. It is therefore very optimized for blogging.



LinkedIn represents the 4th social network with a total of 303 million active users worldwide in 2019. It is the social network specialized in Business to Business and recruitment. Linkedin also works through a profile, hashtags, pages and groups. It is almost similar to Facebook but highly optimized for job search. It is a network for medium to large capacity professionals.

It is the social network of serious and professional companies.


NB: All social networks have an internal email button that allows subscribers to receive messages and follow them to address their concerns. They receive operating updates at times but the operating root remains unchanged as explained above

In the end, we can say that social networks are a communication and sales tool for a company because they allow the distribution of advertisements and interactions.

Then, thanks to social networks you expand your audience towards the target because they will allow you to present your advertising campaigns directly to people who have your customer profile according to their characteristics.

This makes your communication more relevant because your prospects are better concerned by your message. In addition, the costs are significantly low compared to an ordinary television campaign that does not allow to analyze the statistical results to improve the strategy.

Order a community management service below:

Statistical sources on social networks: Statusbrew

You can also get this e-book that explains community management in its smallest details, in order to increase your skills in the management of your social networks.


Need an expert social media manager or community manager, a webmaster, contact Marketing Pro International directly.


Thank you


What is a social network?

The social network is a digital platform that allows anyone to register to have a personal account, to post images/videos or texts and to interact with an interlocutor at distances not measurable for personal purposes. it’s internet communication.

How do I access social networks?

It all depends on the network. None just require an email address to register for the example of Facebook, Instagram, Twitter, You tube …; others require a pre-download on Google play store before registering with a phone number like whatsapp for example.

What is the role of social networks?

Social networks are communication tools. They have an international communication facilitation role at a low cost. They serve as communication and sales tools for a company.

How many social networks are there?

They are quite numerous and are still born. We can quote: Facebook, Instagram, Twitter, Linkedin, You Tube, Whatsapp, Skype, Vimeo, TikTok, Wakadam, SnapChat…

What are the best social networks for a company?

We classify social networks according to their popularity. In 2019, they are classified as follows: Facebook, You Tube, Whatsapp, Instagram,Twitter, Linkedin,…

Statistical sources on social networks: Statusbrew

Do you know how digital marketing has evolved?


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